This is the constant conversation that is now starting to make its way into the press - I know this for a fact because as I was checking out of the grocery store this a.m. the Newsweek cover barked out at me START SHOPPING NOW.
This is a I have been talking to a lot of people about lately. My take on the "skids" or "brakes" that have been put on the economy has more to do with sociology than psychology. You see, as Americans, we have forever underestimated the ability for our fellow countrymen (or women) to take something seriously. To understand, digest, and show a passionate interest in a subject - especially one that was complicated to understand like this recession.
We didn't ask people to sacrifice in the two previous administrations, didn't have a draft or a Stop Polluting Now campaign. We didn't even ask them to stop using so much gas and electricity - that is, until the price went up so high that we all volunteered to do that without being asked. And we were able to make an impact.
And so now they're listening. And their head - their hearts - and their pocketbooks, bank statements and other signals they're getting a little voice that's saying STOP. DON'T SHOP.
Why did we do such excessive shopping in the past decade? Because it made us feel good. We worked hard and we wanted to be rewarded for it. Instead of taking more time off to enjoy the simple pleasures like friends and family, enjoy our periods of good health - we bought things to somehow make the hours we spent working harder and harder (and for less pay in some cases) feel like they were "paying off". We wanted to have something to show for it - a bigger house, a new car - it was our reward for the sacrifices of our time that we were making everyday.
"So now what are we supposed to do?" everyone is asking. And here's the answer.
Buy things now will still make you feel good but won't increase your level of debt. Do things that make you feel good. Share things or do things that make you feel good.
I stopped to help a pregnant woman by the side of the road the other day who had just been in a car accident. I didn't witness the accident, I just thought that she might need someone to say "are you ok" and give her a hug. When I drove away (she was unhurt, thank goodness), I felt like I had just bought a new pair of Prada shoes (but seriously, I felt great!). I told 10 people about it the next day. It felt great to feel great.
So here are my suggestions of things that you can buy in any price range that will make you feel good, satisfied with your purchase, not break the bank and still leave you with a few bucks for another day. They are:
1) a new lipstick
2) a nice bottle of wine (not the $6.99 special but something that probably costs over $20 - and buy it from a wine retailer - you'll enjoy the experience of connecting over something you love)
3) a great loaf of bread and a piece of nice cheese
4) a scented soap or a bunch of flowers
5) an album from i-Tunes or other music source - MUSIC is great to make you feel great!
6) a pillow or some lavender to make you sleep well (sleep is really important to feeling great!)
7) a half bottle of champagne - sometimes just the perfect amount to perk you up!
8) a gorgeous piece of fruit, chocolate or something sweet
9) a walk, a bike ride, or watch a movie
10) a book - even better if you can borrow or trade with a friend
None of these things are budget busters. No, I haven't mentioned things like going to that new restaurant (which we should do to keep supporting those who are investing in our community), or buying that new sweater for spring (if you can afford it go for it - and make sure it's in a fab color!). You know what you can and can't afford.
But, except for the downloaded music, all of this is stuff that you can buy locally - support your local economy - and help to keep your spirits up - and the rest of America's too.
And if you're shopping heavily on the internet, don't forget, it's probably not going to help that cute little shop around the corner from you to stay open - so try to spend your money in your own community.
That's it. So simple. Don't you feel better already?
What ideas do you have - post them on http://womenwine.com
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